Boost Your Brands Email Conversions With These 5 Tips - Personal Branding Blog - Stand Out In Your Career

Boost Your Brands Email Conversions With These 5 Tips - Personal Branding Blog - Stand Out In Your Career A professional email is just the first step to generating new leads and sales for your personal brand. In order to be successful there must be a way to capture your readers attention and compel them to want to know more. How is your email communication with your subscribers? By implementing a stand-out email that offers a solution to your target markets needs your brand can build a trusted relationship. A focused campaign will help your brand create messages for each of your lists. And with so many mobile users moving away from their desktops a simple yet creative design will capture their attention right away. Here are 5 ways you can take your personal brand’s email campaigns to the next level and generate more leads and sales. Keep it uncluttered A message that contains too much text with an overload of information can be one the the main factors as to why a reader turns away. Include just a few tantalizing facts and save the remainder of the information for a follow-up series or report. Personalize your email with lists With each campaign your brand should be creating a separate list in order to effectively approach each group of subscribers. Mass mailings that are more general will have a lower response and click-thru rate. Keep their interest After an initial signup your brand has a great opportunity to offer your subscribers on-going tips, incentives, and the latest news about your industry. This essential relationship building method will reduce the level of unsubscribers and can help persuade your readers to make a purchase. Be consistent in your scheduling As you follow-up with your lists its important that they know what to expect and when. Keep in mind that you will want to set up a schedule according to their demographics and time zones in order to reach the most subscribers. Make it appealing A professional email with great graphics and video performs better than just plain text, especially on mobile. Most email management systems include customizable templates that can include your logo, and headshot, and other attractive visuals to spark your readers interest. A successful email campaign that offers your personal brand’s message in a unique and fresh way will not only help you keep more subscribers, but will attract new signups. In order to stay ahead of your competition you will want to adapt both your website and your messages with mobile readers in mind.

7 Ways To Stay Sane in Your Executive Job Search - Executive Career Brandâ„¢

7 Ways To Stay Sane in Your Executive Job Search No doubt about it, job search ranks right up there with divorce, having a baby and moving, as one of the most challenging life transitions you may have to cope with. My friend Tim Tyrell-Smith, a career expert and life coach, offered spot-on advice in his post, How To Sleep Like A Baby During Job Search. In particular, he spoke about overcoming those sleepless, tossing-and-turning nights â€" a typical problem for job seekers. Ive  added my thoughts to his 7-point framework. More than just a way to deal with sleeplessness, this is really a comprehensive action plan for whatever ails you in job search: 1. Set specific goals each day and accomplish them. I would add that your daily goals should be realistic. Dont set a goal like I will land a job today. Include several smaller goals in your day like, I will spend 1-2 hours on looking for the hiring decision makers at my target companies that are on my list of people to connect with. I will see which Groups they belong to and join those Groups. 2. Exercise and eat well everyday. Important whether or not youre job searching, exercising and healthy eating promote better productivity, thinking, and more restful sleep. Eating well will probably result in losing some weight, which can diminsh  snoring, if you suffer from that sleep-depriving habit. 3. Find someone to talk with. Dont keep all your fears and stress inside. Family and friends can be very supportive and helpful in providing a different perspective, and to just unload to. You cant keep all these things in and expect to sleep well and be prepared to tackle your job search to-do list the next day. 4. Take action. If youre floundering and getting nowhere each day, take the time to be introspective, determine what you may be doing wrong and how you can improve. If its been several weeks or several months, and nothing is happening in your job search  â€" no interviews, no action, no nothing  â€" you need to figure out how to fix it. If youre completely stuck and dont have a clue how to fix it, it may be time to turn to a professional. 5. Make new friends. Its probably asking too much of your family and current friends to be your only sounding boards. Repeatedly voicing your doubts and negativity can become overwhelming to them, especially since theyre probably not job searching themselves and arent going through the same things. Try turning outside your comfort zone to other job hunters. Look for job search support groups in your area in Job-Hunt.orgs Directory of Local Networking and Job Search Support Groups. 6. Create and maintain a family budget. Creating a transition budget, so youll know just what you have and how long you can stretch it, can be extremely comforting. It may also be helpful to build plans around what if scenarios, like How will we get by if I dont land a job for X number of months? and Where can we, as a family, cut back right now? Getting everyone involved and rallied around the common goal will make saying no that much easier. 7. Work to build confidence. Lets face it. The rejection and setbacks that go hand in hand with job search can be defeating and cause you to question your value. Tim wrote another excellent post to help you do the confidence-building work, 17 Ways To Build Confidence While Finding A Job, that includes things like: Take a day off and help others. Pay attention to your small wins. Remember your past victories. Re-write your elevator pitch. Add some new skills. Related posts: How To Tap Into Hidden C-level Executive Jobs 16 Deadly Executive Job Search Mistakes How to Build a Powerful Executive Network Prepare to Ace Brand Your C-level Executive Job Interview photo by brains the head 00 0

What to do when you feel stuck in your career

What to do when you feel stuck in your career We all have times when we feel stuck in our careers, when we’re not advancing as fast as we’d like, or it feels like we’re not advancing at all. I know I’ve had those feelings many times in my career and, frankly, the more senior we are, the more likely it is that we’re going to have those situations because the air just gets thinner and there are fewer slots available, and it even happens to the very best of us. I remember back a few years ago, actually, it was many years ago now, and we had a great senior guy heading up our division. He was my boss’ boss, and he was great yet he had been in his seat, in that role for a long time. It had the rest of us wondering, is that the last job he wanted to have? Did he want to advance some more? What was going on in his own career thinking and what did that mean for all of us? So, the usual. One day, we had the chance to actually talk to him about this. It was, sort of, a more relaxed setting and he told us that he had in fact recently had a conversation with his own boss where they talked about the future prospects, and he told his boss the following: he said, “Well, I don’t want to die in this job.” We were so amazed at that line, “I don’t want to die in this job.” It said so many things in just that one little sentence. First, it was brilliant at saying, “Hey, I have ambition to do more, without threatening or being threatening to his own boss. It’s different than saying, “Yes, I’d like to have your job in 12 months’ time.” That’s threatening but “I don’t want to die in this job” is not. Second, it said to us that even somebody that senior does have the same experiences that we have, a feeling stuck at certain points in time. Third, it gave us great hope because he wanted to move forward and that meant we were going to have an opportunity to move forward. So, sometimes that stuck feeling just means that we need a change. But sometimes we can’t make that change, or we don’t want to make that change, or some personal circumstances make it difficult for us to make that change, or maybe there’s no obvious change. Even in those circumstances, there are strategies you can employ to stop feeling so stuck and to also set yourself up to advance in the future. So I’ve got three strategies to share with you today. First is, grow the pie. Then there’s invest in yourself and, of course, invest in others. So let’s take each of those in turn. Grow the pie When I talk about growing the pie, what I mean by that is either doing more with the business you have, or adding to the business opportunities for the company as a whole. So in that first vein, doing more with the business you have, I have an example of a former colleague who is heading up the retailing group, so covering retail companies. He felt he had done pretty much all he could with that particular client group. How could he grow the pie? Well, he had this great idea that said, private equity firms in their portfolios, they have investments in and would like to make investments in retailing companies. So he did a run of all the retailing properties and companies that were being held by private equity firms and he went to his private equity coverage colleagues and said, “Hey, shall we go and pitch some of this together?”, which they did and it grew the pie for each of their franchises and also for the firm. Win/win outcome. The other side of things, expanding the opportunity set for your company. A friend of mine was in the litigation department of a big Fortune 100 company and she noticed that there were a lot of possible litigations coming up and that would cost the company a great deal. So she started putting together a process that would help to resolve these disputes early, an early dispute resolution process. This became so successful that it caught the eye of the CEO who wanted her to roll it out to the rest of the company. Because of that, she saved the company, or helped save the company, a lot of money and also got herself a promotion 18 months later. So all of these are win/win. Love it. The second strategy is Invest in yourself This is all about helping to keep up with the rapidly changing world. The things that were hot five years ago are no longer hot today, many of them, and the things that are going to be hot in five years, well, we don’t even know what they are. So you’ve got to keep up and keep learning those things that are going to be next. I’ll give you an example of that, which is my father. Many years ago, he was 51 at the time, and he was pretty much at the… well, he was quite advanced as a scientist in a particular field of medicine. He looked forward and said, you know, “This field that I’m in now is pretty mature. It’s not going to be at the cutting edge going forward.” So what he did was, he started to learn about a related area that was growing and he started to do talks about it, attend conferences on it and really retooled himself, and that turned into some partnerships with others in related fields of science. Today, those fields are called biomedical engineering and bio engineering and, what I understand to be, the most popular majors in college campuses everywhere. So that’s one aspect of investing in yourself intellectually. Another aspect of investing in yourself is about the physical wellbeing and mental wellbeing so that you can set yourself up to be and operate at your best at all times. That’s particularly important when you are feeling stuck. So this means simple things like eating right, getting exercise, sleeping enough. These are things that Arianna Huffington talks about really effectively and, by the way, if you haven’t read her book, ‘Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder’ yet, I’d recommend you do so. Now, the third strategy is about Investing in others This is so energising. It gives you an opportunity to become a better leader and it also gives you a chance to get out of your own funk. Get out of your own little, you know, my problems type of thing. So get out there and mentor people. Set up networks internally and externally. You might want to just do more to invest in building up the talent in your team. Or maybe it’s something external related to some of the causes that you feel most passionate about, but invest in other people. You’ll feel great! So these are three strategies that you can use individually or together and they are designed to help you right where you are to stop feeling stuck. I’ll just end with three quick takeaways: The first is, take action. You’ve got to take action, otherwise nothing happens. Second, don’t just keep grinding it out doing the same things that have been de-energising to you. In fact, more is not always better, right? And then third is always, always, always do your very best because you never know. Every day is a potential audition for that next wonderful opportunity. That leaves just the following question for you What are you going to do to stop feeling stuck, and how can you help someone else whose feeling stuck to stop feeling stuck? I look forward to hearing all about it. Please share your thoughts in the comments section below.

Tips to Create a Mobile Application in Resume Format

Tips to Create a Mobile Application in Resume FormatCreating a mobile application in resume format is not that difficult. In fact, there are so many people who know how to create applications for mobile devices but fail to apply the skills that they have learnt in creating an application. Therefore, it is important to learn how to create a mobile application in resume format so that you can create it in just a few hours.There are some tips that you can follow if you want to create a mobile application in resume format easily. The first thing that you need to do is to download some applications from the internet and then upload them on your mobile device. Once you have uploaded the application on your device, you should then modify the application so that it becomes mobile friendly.You should apply the techniques that you have learnt in creating applications to edit the files of the applications that you have uploaded on your device. This will make the application work on your device. However, you have to change the attributes of the applications in order to make them work on the device.For example, you need to customize the user interface of the application so that it looks good on the device. The next step is to check the security features of the applications. It is very important to make sure that the applications are safe to be downloaded from the internet. If you cannot find the security features of the application then you can also check the security certificates.After you have downloaded the application and modified it to work on the device, you should then upload the application to a mobile store or web hosting site. This will make the application work on the device and also work on the internet. You will then get to download the application from a certain website or store.There are several sites that allow you to download and upload the applications. The best websites for downloading the applications are the Yahoo! store, the Amazon.com, or the Apple st ore.After downloading the application, you can then add new files to the application. You need to change the categories of the application so that you can create separate files. In this way, you can make the applications look more organized and neat.Last but not the least, you need to create your own work folder on the device so that you can create different documents. In this way, you can easily update your applications after downloading them on the device.

Resume Writing - What Can You Do in Florida?

Resume Writing - What Can You Do in Florida?Florida jobseekers have several options to consider in order to craft a strong resume. The most important decision is whether or not to apply for a job and how much money to pay for it. A recruiter can help you with that choice, although you should never submit a false resume or check out the fine print on your prospective employer's own sales page before you submit your own.Resume writing in Florida is definitely a tricky proposition. There are certain conventions you must follow if you want to make a strong impression in the eyes of the human resources department of a particular company. But there are many other details as well, such as your skill set and ability to meet deadlines, which can help you get hired.* Look for jobs which go beyond those on your resume. This is an added plus to you if you have a good eye for detail. For example, if you have specialized knowledge of medical research, you could try to find a job at a hospital wher e the work will be both related to the ongoing research and useful for the overall hospital operation.* Be aware of your poor time management skills. In general, the length of a resume is a matter of personal preference, but if you have a long list of accomplishments, it may become difficult to recall all of them while answering the job interview questions.* Don't be too excited about using the exact term you found in the job advert. Florida is a flexible state, and it isn't uncommon for employees to use other terms to describe themselves. Before you write your resume, take a look at the job description and see if there are any gaps you can fill.* Spend a lot of time analyzing your skills and your experiences, even if it means to yourself you don't really need to. Youmay end up rehiring yourself because your achievements during that particular position are not comparable to what you have done previously. As you draw to a close on a resume, these subtleties can help you build a stron ger network of contacts with other professionals.These tips may seem like little extra work, but the trade-off is that you can be sure that you won't have to pay as much attention to details in a job listing, job description or job application. After all, you can use these as references when you're applying for a job elsewhere.

Ideas, Formulas and Shortcuts for Reverse Chronological Resume

Ideas, Formulas and Shortcuts for Reverse Chronological Resume If there haven't been any gaps in employment a chronological resume will flow smoothly and make a great impression. Too many individuals make the error of thinking that a resume's purpose is to receive them a job. At the close of the day, you wish to be sure you will find the job. More experienced people who may rather not advertise what a lengthy job history they have had. Choosing Reverse Chronological Resume Is Simple A chronological resume is among the most common resume formats. Have a look at the samples to locate a format you prefer. As previously mentioned, you wish to decide on a resume format that's suited to your personal profile. Rather than a chronological format, you might go with a functional format, also referred to as a skill-based resume. The Tried and True Method for Reverse Chronological Resume in Step by Step Detail There are a number of ways to arrange information on your resume, but th e standard reverse-chronological resume is the most frequently used resume style and certainly your best choice. The chronological resume is among the most common resume types. The chronological resume style is the very first alternative for many men and women. The reverse chronological resume style is the most frequently used style. Reverse chronological resumes may be used by anyone. If you are only starting out, your CV should be somewhat straightforward, but for mid-career or late-career professionals it can find a little more complex. Writing a CV can appear difficult, but when you start it will get a whole lot simpler. The 5-Minute Rule for Reverse Chronological Resume A functional resume format is also useful when you're out of work for a substantial timeframe. Using Microsoft word to create a resume can be quite simple but at the exact time just a little bit sophisticated if you don't find out how to begin it. Deciding which type of resume format to use if applyi ng for jobs will be dependent on what information you're trying to highlight and the expectations of the industry you're applying for. You would not have to keep altering the format when applying for different nations. You can select the chronological or functional format based on your need, experience and techniques. Chronological resume as we saw has many benefits but that doesn't signify that it's fit for all. A reverse chronological resume has the benefit of showing a pure progression. To create a reverse chronological resume, don't forget to concentrate on areas of particular relevance to your intended position.

Spring Cleaning For Your Job Search Part 2 - Work It Daily

Spring Cleaning For Your Job Search Part 2 - Work It Daily It’s spring and time to use the time-honored skills of “spring cleaning” to review and perhaps modify some of your job search strategies. It’s something that should be done regularly, but spring offers that special opportunity to check more carefully some important points. In Part I, I examined fast-track hiring, unique resume formats, and the overwhelming use of “skills” on resumes. There are three more points that need “refreshing” for today’s job market. Related: Spring Cleaning For Your Job Search: Part 1 Interview Questions: Easier Or Harder With the plethora of sources publishing “tips” on interview questions, it would appear to be easier to be prepared to answer questions that are likely to be asked in an interview. A candidate could almost bet on being asked the classics like “tell me about yourself,” or “what are your strengths?” Audiences at career workshops typically responded at the 90%+ level when queried about these “typical” questions. That hasn’t been true lately. In the last few years, literally hundreds of articles, blog posts, and career “tips” have been published about “favorite interview questions.” Very detailed profiles on the hiring processes of several major companies have been published online with insights on “key questions.” What’s a candidate to do? One solution is more extensive practice, preparing and rehearsing answers to possible questions. This has value but is potentially very time-consuming. A job seeker should certainly monitor career resources for insights on interview questions. But there’s a companion solution, an alternative that is much more relevant for every job seeker. Many of interview questions you will be asked can be answered with a “single” type of response: your accomplishments. And your accomplishments in your current, and previous, job(s) should be the most important part of your preparation because they are relevant to your interview, your resume, and your online profiles. While it won’t work for all questions, the first lens you should use to answer a question is to connect to a particular accomplishment. “Tell me about yourself:” “My current role is…, and in the last six months, my most significant accomplishment was…” “What’s your greatest strength?” “In my current position, my greatest strength was demonstrated when I…” And don’t forget that each of your accomplishments should be specific. Resume Basics There’s another valuable point on resumes, in addition to the widening range of formats discussed in Part I. I regularly receive resumes from job seekers, family members, and veterans. I’ve noticed fewer typos and grammatical errors. Spell check may be working better than it did years ago although some of the common grammatical errors still appear. However, I’m noticing a consistent frequency of some other basic errors. Hounded by the belief that resumes must be a certain length, one page or two pages, job seekers attempt to cram their entire career history into a 10pt font with quarter inch margins. They frequently list their education at the top of the resume despite having five or even ten years of work experience post-graduation. They describe each job with nine or ten duties. These might not be considered “errors” but they’re serious missteps. They can lead to immediate rejection of your resume. What should be on that resume? It’s back to those accomplishments, two or three starting with your current (or most recent) job. Tell me your story, get me interested, so that I want to know more about what you’ve done. That’s what tells me about what you might be able to do for me. That’s what I want to know. Lies There’s been a renewal of interest in lying on resumes and during interviews. Estimates vary but some measures have consistently shown that about 20% of resumes contain lies. There’s been both traditional and new research pointing out that lies about education are the most common. Yet, this is perhaps the easiest thing for a prospective organization to verify. It’s not always easy to verify employment history, often limited to checking dates of employment. The solution is simple: don’t lie on your resume, on your LinkedIn profile, or in an interview. It’s a sure way to get eliminated from consideration. Plus, it’s your sincere presentation of your work history, again those accomplishments, that give you the best opportunity to advance in a job search. Related Posts How To Manage Without Being Mean (Is It Possible To Not Be Pushy?) 5 Things To Consider Before You Take That Management Job #1 Key To Becoming An Effective Leader About the author Jim Schreier is a management consultant with a focus on management, leadership, including performance-based hiring and interviewing skills. Visit his website at www.farcliffs.com and www.212-careers.com..   Disclosure: This post is sponsored by a CAREEREALISM-approved expert. You can learn more about expert posts here. Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!